My New Favorite Phone

“Wait! Stop! Which phone is that? Hey is it the new ASUS ZenFone 2? I heard a lot about this upcoming phone from ASUS! It has incredible features and specs isn’t it? What about the ASUS ZenFone 2 price in India? People are saying it’s priced at a reasonable rate! How did you manage to grab this phone? I envy you! I want to own it right now…”

This is exactly what every single individual I meet will say to me when I get my hands on the brand new, stunning ASUS ZenFone 2! This beauty from ASUS has all the right reasons why every individual should purchase. Smartphones are supposed to bring about a new experience in an individual’s life but with the ASUS ZenFone 2, it would create a new meaning altogether. Not only in terms of convenience, but its smart technology combined with its stylish looks would make it a must-buy option. So, here are the 5 best reasons how the ASUS ZenFone 2 can take my smartphone experience a notch higher:

1. Super Fast Charging

Now charging gets faster on the ASUS ZenFone 2! Image source: http://www.asus.com/Phones/ZenFone_2_ZE551ML/

With so many applications to use, the one thing that worries smartphone users is drained up battery. Can you imagine you are in the middle of an important call or perhaps you are engrossed watching the climax scene of a movie, and the battery just drops dead! Ouch! That hurts, doesn’t it? But with the ASUS ZenFone 2, your battery is juiced up to 60% in- hold your breath- less than 39 minutes! (*drum rolls please*). The ASUS BoostMaster technology, which is exclusively limited to ASUS devices, offers faster charging than traditional speeds on the ZenFone 2. This means that I don’t have to wait for long hours to let my phone charge. The rapid charging rate of the phone keeps me on the go!

2. Excellent pictures even under low light conditions

Enjoy capturing high-quality pictures under low-light conditions! Image Source: http://www.asus.com/Phones/ZenFone_2_ZE551ML/

When I head out for dinner with my friends, there may be dim lights at the restaurant. But that will neither hamper my mood nor restrict me from clicking high-quality pictures. The 13 MP rear camera with f/2.0 aperture lens of the ASUS ZenFone 2 ensures that it captures the beautiful smiles on our faces even under low light conditions. It makes the images 400% brighter at night and can you guess what? I don’t need a flash to click more vivid photos! Wow! That is the power of its HDR functionality. When my friends demand a group selfie, I know that they won’t be disappointed as the 5 MP front camera of the phone captures crystal clear images.

3. Stunning Slim Body which fits in the palm

The ASUS ZenFone 2 has a stylish and slim body! Image Source: http://www.asus.com/Phones/ZenFone_2_ZE551ML/

As a shopaholic, I usually end up carrying multiple shopping bags in my hands. What about my phone? How am I to hold it? No, worries! The ultra-thin ergonomic design of the ASUS ZenFone 2 sits comfortably in the palm of my hands. The brushed metallic finish of the body and the concentric circle detailing can allow me to hold it effortlessly.  The elegant and eye-catching look of the device makes it incredible, and I know that firm grip on the body will ensure it doesn’t slip from my hands. Isn’t that cool?

4. Brings characters to life while watching HD movies

Enjoy breath-taking visuals! Image Source: http://www.phonesreview.co.uk/wp-content/phoneimages/asus.zenfone-2.jpg

It’s my favorite scene from my most-watched Hollywood action film. It feels life-like! Thanks to the 1920 x 1080 full HD IPS display of the ASUS ZenFone 2! The 5.5-inch screen with 16 M colors and 403ppi pixel density ensures details in every shot. It seems as if the visuals are leaping off the screen. Even better, the 72% screen-to-body ratio creates a make-belief aura. Each and every scene seems impeccable and maximizes my viewing experience. My movie-watching experience is bound to get a hundred times better with the ASUS ZenFone 2.

5. Multitasking without the worry of any lag

The phone has a 64-bit super quad-core Intel Atom processor. And a 4 GB RAM combined with it? You may think I am kidding! But no this is true! I can enjoy transitioning between creating a presentation, chatting with my friends, listening to music, watching movies, and much more. In spite of running so many applications, there would be no sign of phone lag on the ASUS ZenFone 2. As an avid gamer, I can continue to play my favorite games, shop on an E-commerce app, and surf the internet, all at the same time. And still not a sign of my phone slowing down. Evidently, the ASUS ZenFone 2 calls for a round of applause!

The power-pack ASUS ZenFone 2 has all it takes to be ranked as the #1 smartphone of the year. With its brilliant functions and features, it has become my all new Favorite phone !!

ThoughtBuzz – A Complete Social Media Analytic Solution

As brands evolve their social media strategies and move towards data driven marketing, the evolution of social media analytics tool has been an interesting scenario to watch. From paid to the free ones, these tools have evolved in their offerings, quality of data mining, stunning UI and design.

Brand managers and agency professionals have always looked at the aforesaid parameters to choose the best tool for their need. Today, I will be reviewing the tool ThoughtBuzz to help brand and agency professionals understand how they can work with it.

Based out of Singapore, ThoughtBuzz has been around since 2009 has worked with some of the big names in the industry such as Toyota, P&G Olay, Myntra etc.

Lets get into the details !!

The Dashboard

The first thing I noticed about ThoughtBuzz was its ability to collate data from all the social media profiles present at different platforms and showcase it on a single dashboard. Thus, saving a lot of time switching between platforms and profiles.

At present, it helps you track profiles in the following platforms:

  1. Facebook
  2. Twitter
  3. YouTube
  4. Instagram

While many brands adopting Instagram, tools allowing you to track performance there is very less or absent as of now. In this context, ThoughtBuzz seems to be way ahead of its competitors.

dashboard

Apart from trends and weekly/monthly charts, the dashboard will also give you post-wise analytics to help you analyze your content strategy and understand which kind of updates are performing well for you.

Interface

I found the interface user friendly and clean. There are different sections where you can check your notifications, conversations, analytics and influencers etc. The information shared within these sections are easy to understand which makes it easy for any analyst to derive insights. The Facebook Analytics dashboard might look similar to Facebook Insights but only the useful charts are shown. So you can see trends and data charts that are not as complex as Insights. The design is also easy on the eyes and uncluttered, and at no point you will be overwhelmed. I have always come across social media management tools that throw out a lot of data which clutters the interface; in contrast, this is a breath of fresh air.

charts

Moreover, the tool is completely optimized for mobiles. So whatever charts and trends you see on your laptop, you can view them seamlessly on your handheld device as well. You don’t need to download any apps.

Influencers

ThoughtBuzz has realized that brands and agencies are focusing more on influencer marketing and relations management; so they help you not only to identify influencers but also connect with them.

influen

Based on the interactions of your fans within your community, the tool helps you identify those who are the most active and also your critics. By filtering them, you can build strong relations with them. This, in turn, will motivate them to spread the word about you; alternately, you can invite them for your next influencer campaign.

Improvement

There are always room for improvement. When I added multiple accounts to it, it seems to take a lot of time to get the data. may be its due to amount of data. But still it can be improved. Also with vast of people using LinkedIn and Pinterest if it can be added, it would be top notch.

Conclusion

A minimalistic look and easy navigation makes it very easy to use. You don’t have to look around much for insightful data. The tool is robust and helpful for any analyst – be it an expert, intermediate or a beginner. I would suggest you to give it a shot for your social media tracking, at least with the free plan, and see it how it fits in your analytics plan.