Real men do their own laundry

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Last year An Indonesian sports apparel company named Salvo Sports on their new jersey model released for a football team added the wordings inside the label “Give this jersey to your woman. IT’S HER JOB” as a tip for wash care. It backfired so massively and they were made to apologize publicly and later released a statement.

The statement came as follows

The message is simply ‘rather than fussing and washing wrongly, it is better to let the women do it as they understand the problem better’. There is no intention at all to insult women. In fact it’s the contrary, (telling men to) learn how to take care of their clothing from women as they are more thorough.Not all men understand or know how to take care of their clothing, women are experts in such matters.

This incident proves not only in INDIA , these gender prejudices exist worldwide and most of the people think women are meant to do the cooking and laundry work, while men are to earn and provide for the family.

Recent shift in growth of society as a whole is mainly due to  the emergence of gender equality & women getting equal opportunities in workplace etc.

Multiple surveys show statistics such as ‘70% of married Indian women feel they spend more time on household work than with their husbands‘ ,’ 76% of Indian men believe laundry is a woman’s job‘ ,’85% of working Indian women feel they have two jobs, one at work and the other at home‘,’more than 2/3rd of Indian men prefer to watch TV than do the laundry‘,’more than 2/3rd of married Indian women believe their marriage would be happier if the man did the laundry at home‘ .  Incidents such as above and these survey results show that why as a society we are not moving forward and just going backwards.

Why go backwards? Just be a real men, #ShareTheLoad  and lets move forward as a nation!!

Happier household is one where all responsibilities are shared. Sharing is caring. So lets take a pledge , Share the load and lessen the burden on the women of our family and make them smile.

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After taking part in Ariel’s much successful #WashBucketChallenge I have been continuously supporting my mom in household chores during weekends.  Having Washing machine does make it little easier 😛 . I will continue to do so in future. Here is my post on the same : Sharing is Caring

I am joining the Ariel #ShareTheLoad campaign at BlogAdda and blogging about the prejudice related to household chores being passed on to the next generation.

 

#SachchiAdvice That made a difference in my Life

It is exactly 5 years back on 27th of September my journey with IT industry started. I was a fresher who wanted to spread my wings and had a dream of roaming the whole world and leave my mark in the world. Fresh from the campus after completing the engineering course, I chose to follow my dreams and stepped into the unknown far away from home. The Journey took me to Mumbai , Bangalore and Hyderabad where I spent my next 2 and half years combined making loads of friends having fun and exploring multiple cultures and places. I got a new perspective in life and learned lot by being independent. Life was full of fun and entertainment.

As they say “grass is always greener on the other side” all of my friends started looking for better opportunities  as they grew tired of being in a single firm for more than two years. I too got into the fad and started looking for greener pastures. When I told my parents about the job search, they asked me why don’t you search in Chennai and come live with us. Even though I stayed in touch with my family and friends through calls, social media on daily basis but still it felt like something was always missing. So I attended few telephonic interviews for Chennai Jobs. Still I was hesitant as my friends were searching jobs in Bangalore as it hosts various opportunities with much better pay for the technology which I specialized in. Within a week or two I got a job offer from a very big product based company in Bangalore for a sum which just took my breath away. The very next day I got a decent offer in Chennai and the work location just 15 minutes from my home. I was not sure of which way to go as one would lead me to more money and other would take me home. I called my dad and asked for advice. He told “Its your life choose whichever you like but don’t regret later that you missed an opportunity”.

All my friends advised to take the job in Bangalore as it was dream job with premium pay scale which according to them it would elevate the happiness. Money is a very powerful thing, it builds empires and breaks down kingdoms, it allows for dreams to come true and it takes others away, it makes some people happy and others completely miserable. As today the pursuit of money is almost directly linked to the pursuit of happiness, many will argue that money = happiness, I also thought to do the same.

Then I called my mom. She told “If you have got an offer in Chennai why thinking about something else, come immediately.” I could recall the voice breaking when my dad said to follow my dream even though he secretly wanted me to come home.  And later when I was going through my mail, I saw one from lifehack.org which was like a savior to me. It was about “how money cant buy you happiness and you yourself can define your happiness and it lies in satisfaction”. It just left me in deep thinking. That was the #SachchiAdvice which has shaped my life and made me what I am today.

For the past two and half years I have been staying with my family without any regrets and waking up to Bed coffee and getting breakfast, dinner and lunch on time and delivered to where I am 😛 ! I can happily say that I don’t have to wake my self anymore using the sound of alarm everyday 😛 ! Here is a little #SachchiAdvice  from my end to you which can change your life just like it did for me !!

Life is really short so instead of spending most of the time brainlessly chasing money you should start from the little things that make you happy.

I am participating in the #SachchiAdvice Contest by MaxLife in Association with BlogAdda.

Living in Style !!

“Humor is a rubber sword – it allows you to make a point without drawing blood.”

-Mary Hirsch, Humorist

When the Truth Hurts, Tell a Joke. Many people see comedy as merely funny, but there’s more there than just a laugh. While comedians will make everyone uncomfortable at some point, good comics are playing an important function in society by holding up a mirror and forcing us to confront realities that we would often prefer to ignore.   Comedy, especially stand-up comedy, regularly draws criticism for being offensive and for perpetuating negative stereotypes. This, however, is a sign of a healthy comedy culture because it means that comedians are pushing social boundaries. Stories and expressions that are normally unacceptable are met with laughter and agreement when they are told on stage. The fact that the content is encrusted in humor is like a sugar coating to bitter medicine. The laugh takes away the sting.

Laughter is a beautiful expression. A good joke provides tension, and then acts as an release of that tension. Tension is built by saying things that are controversial. The release is the laugh. The bigger the surprise or insight in the joke, the bigger the laugh. The beautiful thing about humor, because it’s subjective, what is funny to one person can be offensive to another. I strongly believe stand up comedy is one of the most powerful tools and venues to educate, heal, incite, and make people ponder about ideas and things beyond themselves.
The Trend is catching up and Liveinstyle is bringing it to INDIA for people to enjoy themselves and have a dose of laughter. Doing a Stand Up comedy needs a brave heart. Because it is about facing those first few sets with nobody laughing and convincing yourself that you are good enough to get on stage again. So Have you got the boldness in you to do #StandUpComedyinStyle?
Here its your right destination as they are in search of the Comedy Hunt — > http://www.liveinstyle.com/stand-up-comedy
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We who like to mix drinks at home do it for many reasons: First, it’s cheaper than drinking out. Second, it’s fun to mix your own drinks at home. Third, it’s even more fun to mix drinks for other people at home. The origins of the word “cocktail” are lost to history, but the first definition we find in print comes from an 1806 newspaper from upstate New York. A cocktail is called “a stimulating liquor, composed of spirits of any kind, sugar, water, and bitters…” Over the course of the 19th century, the cocktail picked up a number of additions and refinements: liqueurs, fortified wines, various bits of garnish, etc. Eventually, some drinkers came to prefer a simpler form of cocktail, the type their grandfathers might have enjoyed, and so they’d ask the bartender to make them an “old-fashioned” cocktail, of booze, sugar muddled into water to form a syrup, and bitters.If you want to experience the art of mixing from home Liveinstyle does that for you too !!

Just visit LiveinStyle & #LIVEBOLD  !!

Social Media: New Game, New Rules

The speed at which social media has taken off has been unprecedented in the history of technological change. It has taken just seven years for Facebook to reach 750 million users worldwide and this is not the only social media site to have attracted large numbers of users in a very short space of time. This massive take-up is having a profound effect on the way in which customers seek information and make purchase decisions. So how can companies take advantage of the opportunities presented by social media to make their mark on this vast audience? And what drives customers to actively engage and follow some brands on social media sites and not others?

If we look closely, we can find the  five key characteristics of ‘socially adaptable’ and successful brands, which I believe all organizations can adapt and learn:

► Facilitate open dialogue

► Engage proactively

► Connect beyond product

► Deliver integrated experiences

► Collaborate and co-develop

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Social media is changing the world, and there is no going back. Technological and demographic trends are likely to further accelerate the impacts of social commerce on organizations and their brands in coming years. Leading brands across sectors and geographies are positively embracing this change. Recognizing that the old rules no longer apply, they are seeking to exploit the opportunity presented by social media to build direct, deeper and more relevant relationships with their customers and users. They use these relationships to generate insight from their social interactions with customers, and rigorously apply this insight to their commercial advantage.

Many brands have not yet adapted to social commerce; some will catch up, others won’t. The last time organizations and brands faced such a fundamental change in how their customers engaged and make purchase decisions was during the eCommerce revolution a decade ago. Some brands led the eCommerce revolution, some successfully adapted to it, there were however a number of high‑profile casualties. The new game therefore favors the brave. The winners will be those organizations and brands that seek out the commercial opportunities presented by social commerce and embrace the changes required to adapt to the changing ‘norm’ around them.

Many digital companies want to take advantage of the huge opportunities presented by social media, but do not yet have the organizational structure or the capabilities they need to support their brands effectively in a social world. This is where TO THE NEW Digital comes with a strong reputation. They are pioneers in combining Technology, Analytics, Marketing & Content for digital transformation across various industries by providing both omni-channel analytics and social media analytics. These services help customers to have in-depth insights like Customer marketing strategy, Social media monitoring & Trend Analysis etc across all digital channels. They understand how to derive commercial value from social media and quantify it & hence give a tough competition to premium digital companies such as Sapient Nitro / Accenture Digital on services / IBM Digital etc.

TO THE NEW Digital is a premium digital services company that combines the power of technology, analytics, marketing and content for digital transformation. We are a team of over 600 people which includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. TO THE NEW Digital is also a strategic partner of many global companies including Google, Amazon Web Services (AWS), YouTube, DataStax and MongoDB

4X Normal Speed: Airtel 4G is HERE

As you might be aware, Bharti Airtel, India’s largest telecom operator by subscribers, on Thursday (6th August 2015) announced the commercial launch of its high speed 4G services (also called LTE) in 296 towns across India.

They had earlier launched 4G service in select cities such as Bangalore, Chennai in India. Airtel also announced tie-ups with Flipkart and Samsung for bundling 4G handsets with its services.

Well if you are thinking it would be too costly to afford, you are dead wrong, Airtel is giving out these 4G super speed packs in same price as  3G data packs starting at Rs 25, the telecom operator said in a statement.

They have also launched an automated platform called Flexpage that allows customers to track their data usage and get real time usage alerts. With Flexpage, customers can also upgrade their mobile plan on the go, as and when they exhaust their monthly data quota. Under this platform, customers can opt from a range of 4G data plans, with prices starting from Rs 100.

To get started with 4G all you need is to follow the below steps.

  • Get a 4G device
  • Get a 4G Sim
  • Subscribe to 4G Plan

Apart from Airtel stores, Samsung retail stores will also facilitate 4G SIM swaps. If you wish to get 4G sim home delivered, Airtel also gives that option.

Airtel also introduced a new range of ‘Infinity Plans’ starting Rs.999. These plans offer unlimited voice calls along with data benefits and access to Wynk Movies and Wynk Music apps.

To show their top speed, they have also listed a challenge where in if you can show your pack has more speed, they will pay your bill for a whole year. Sounds interesting? give it a try then !!

To know more info and have a demo of the fastest network ever in India visit: http://www.airtel.in/4g/index

Check out the TVC which also conveys the same message

My New Favorite Phone

“Wait! Stop! Which phone is that? Hey is it the new ASUS ZenFone 2? I heard a lot about this upcoming phone from ASUS! It has incredible features and specs isn’t it? What about the ASUS ZenFone 2 price in India? People are saying it’s priced at a reasonable rate! How did you manage to grab this phone? I envy you! I want to own it right now…”

This is exactly what every single individual I meet will say to me when I get my hands on the brand new, stunning ASUS ZenFone 2! This beauty from ASUS has all the right reasons why every individual should purchase. Smartphones are supposed to bring about a new experience in an individual’s life but with the ASUS ZenFone 2, it would create a new meaning altogether. Not only in terms of convenience, but its smart technology combined with its stylish looks would make it a must-buy option. So, here are the 5 best reasons how the ASUS ZenFone 2 can take my smartphone experience a notch higher:

1. Super Fast Charging

Now charging gets faster on the ASUS ZenFone 2! Image source: http://www.asus.com/Phones/ZenFone_2_ZE551ML/

With so many applications to use, the one thing that worries smartphone users is drained up battery. Can you imagine you are in the middle of an important call or perhaps you are engrossed watching the climax scene of a movie, and the battery just drops dead! Ouch! That hurts, doesn’t it? But with the ASUS ZenFone 2, your battery is juiced up to 60% in- hold your breath- less than 39 minutes! (*drum rolls please*). The ASUS BoostMaster technology, which is exclusively limited to ASUS devices, offers faster charging than traditional speeds on the ZenFone 2. This means that I don’t have to wait for long hours to let my phone charge. The rapid charging rate of the phone keeps me on the go!

2. Excellent pictures even under low light conditions

Enjoy capturing high-quality pictures under low-light conditions! Image Source: http://www.asus.com/Phones/ZenFone_2_ZE551ML/

When I head out for dinner with my friends, there may be dim lights at the restaurant. But that will neither hamper my mood nor restrict me from clicking high-quality pictures. The 13 MP rear camera with f/2.0 aperture lens of the ASUS ZenFone 2 ensures that it captures the beautiful smiles on our faces even under low light conditions. It makes the images 400% brighter at night and can you guess what? I don’t need a flash to click more vivid photos! Wow! That is the power of its HDR functionality. When my friends demand a group selfie, I know that they won’t be disappointed as the 5 MP front camera of the phone captures crystal clear images.

3. Stunning Slim Body which fits in the palm

The ASUS ZenFone 2 has a stylish and slim body! Image Source: http://www.asus.com/Phones/ZenFone_2_ZE551ML/

As a shopaholic, I usually end up carrying multiple shopping bags in my hands. What about my phone? How am I to hold it? No, worries! The ultra-thin ergonomic design of the ASUS ZenFone 2 sits comfortably in the palm of my hands. The brushed metallic finish of the body and the concentric circle detailing can allow me to hold it effortlessly.  The elegant and eye-catching look of the device makes it incredible, and I know that firm grip on the body will ensure it doesn’t slip from my hands. Isn’t that cool?

4. Brings characters to life while watching HD movies

Enjoy breath-taking visuals! Image Source: http://www.phonesreview.co.uk/wp-content/phoneimages/asus.zenfone-2.jpg

It’s my favorite scene from my most-watched Hollywood action film. It feels life-like! Thanks to the 1920 x 1080 full HD IPS display of the ASUS ZenFone 2! The 5.5-inch screen with 16 M colors and 403ppi pixel density ensures details in every shot. It seems as if the visuals are leaping off the screen. Even better, the 72% screen-to-body ratio creates a make-belief aura. Each and every scene seems impeccable and maximizes my viewing experience. My movie-watching experience is bound to get a hundred times better with the ASUS ZenFone 2.

5. Multitasking without the worry of any lag

The phone has a 64-bit super quad-core Intel Atom processor. And a 4 GB RAM combined with it? You may think I am kidding! But no this is true! I can enjoy transitioning between creating a presentation, chatting with my friends, listening to music, watching movies, and much more. In spite of running so many applications, there would be no sign of phone lag on the ASUS ZenFone 2. As an avid gamer, I can continue to play my favorite games, shop on an E-commerce app, and surf the internet, all at the same time. And still not a sign of my phone slowing down. Evidently, the ASUS ZenFone 2 calls for a round of applause!

The power-pack ASUS ZenFone 2 has all it takes to be ranked as the #1 smartphone of the year. With its brilliant functions and features, it has become my all new Favorite phone !!

ThoughtBuzz – A Complete Social Media Analytic Solution

As brands evolve their social media strategies and move towards data driven marketing, the evolution of social media analytics tool has been an interesting scenario to watch. From paid to the free ones, these tools have evolved in their offerings, quality of data mining, stunning UI and design.

Brand managers and agency professionals have always looked at the aforesaid parameters to choose the best tool for their need. Today, I will be reviewing the tool ThoughtBuzz to help brand and agency professionals understand how they can work with it.

Based out of Singapore, ThoughtBuzz has been around since 2009 has worked with some of the big names in the industry such as Toyota, P&G Olay, Myntra etc.

Lets get into the details !!

The Dashboard

The first thing I noticed about ThoughtBuzz was its ability to collate data from all the social media profiles present at different platforms and showcase it on a single dashboard. Thus, saving a lot of time switching between platforms and profiles.

At present, it helps you track profiles in the following platforms:

  1. Facebook
  2. Twitter
  3. YouTube
  4. Instagram

While many brands adopting Instagram, tools allowing you to track performance there is very less or absent as of now. In this context, ThoughtBuzz seems to be way ahead of its competitors.

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Apart from trends and weekly/monthly charts, the dashboard will also give you post-wise analytics to help you analyze your content strategy and understand which kind of updates are performing well for you.

Interface

I found the interface user friendly and clean. There are different sections where you can check your notifications, conversations, analytics and influencers etc. The information shared within these sections are easy to understand which makes it easy for any analyst to derive insights. The Facebook Analytics dashboard might look similar to Facebook Insights but only the useful charts are shown. So you can see trends and data charts that are not as complex as Insights. The design is also easy on the eyes and uncluttered, and at no point you will be overwhelmed. I have always come across social media management tools that throw out a lot of data which clutters the interface; in contrast, this is a breath of fresh air.

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Moreover, the tool is completely optimized for mobiles. So whatever charts and trends you see on your laptop, you can view them seamlessly on your handheld device as well. You don’t need to download any apps.

Influencers

ThoughtBuzz has realized that brands and agencies are focusing more on influencer marketing and relations management; so they help you not only to identify influencers but also connect with them.

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Based on the interactions of your fans within your community, the tool helps you identify those who are the most active and also your critics. By filtering them, you can build strong relations with them. This, in turn, will motivate them to spread the word about you; alternately, you can invite them for your next influencer campaign.

Improvement

There are always room for improvement. When I added multiple accounts to it, it seems to take a lot of time to get the data. may be its due to amount of data. But still it can be improved. Also with vast of people using LinkedIn and Pinterest if it can be added, it would be top notch.

Conclusion

A minimalistic look and easy navigation makes it very easy to use. You don’t have to look around much for insightful data. The tool is robust and helpful for any analyst – be it an expert, intermediate or a beginner. I would suggest you to give it a shot for your social media tracking, at least with the free plan, and see it how it fits in your analytics plan.

Shop on the go with mobile shopping apps

Being a crazy online shopper, it is mandatory for me to check my email for special deals and offers by popular shopping websites. I love buying stuff online since it lets me explore more options, get competitive pricing and save time and money while getting things I want to. Whether it is a lipstick or a décor piece for my coffee table, everything is sourced from the virtual world. Everyone who shops online or love to do so will understand this very well.

The only complication is to wait to get my hands on a laptop or computer with internet access, which is not always around. In some of the offices, such websites are banned, only because of mad shoppers like me. Shopping apps for mobile phones are a boon, a blessing by the gods of shopping world for followers of this religion. These apps have made it much easier for me and other mad shoppers to buy anything they wish with an ease.

Buy from anywhere!

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You can now purchase your desired stuff from anywhere. Since we all have cell phones in our pockets or mostly in our hands all the time, it is very convenient. It is like having my own personal portable shopping mall.

Amazing deals!

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If you are new to this world, let me tell you, users of mobile shopping app get special discounts, deals and offers every day. Some of these offers are quite lucrative and they are obviously limited to app. If you will try to get them from your desktop site, it won’t happen. You will also get push notifications once a sale or discount begins on the site. Isn’t it cool! Special offers meant only for you!

Easy tracking!

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With mobile shopping app, you can track your orders and purchases quite easily. You can now know where your product is after it has been shipped. It lets you plan your day accordingly and avoid facing troubles with the courier guy for delivering your package to different address.

Return/exchange with a click!

 

Who knew apps could make your life so much easier to handle. With the shopping app, you can now simply go to your order page, select your particular order and choose return or exchange with a click if a product was unable to appeal you. Much easier than signing on to your desktop site and doing the same thing isn’t it.

Save and share!

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You saw a product but you do not want to buy it right now. Save it for later using save option. It is exactly like working on your wish list for your birthday gift. Mobile shopping app also lets you share the product with your friends if you like something for them through social media apps. You will not have to take screenshots and then look for the product later on!

Shop the look!

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Did you know you could also shop the look just like the model shown in the picture of product! Just click on the shop the look option and you can buy the entire look with an ease. No need to scroll up and down to look for the exact same products.

I came across to this amazing online shopping app by Jabong having all these features. Yes, you will have to get a hang of it initially just like any other app, but once it is done, shopping is bliss.

Author Bio: Minakshi Pharswal is a blogger working with one of India’s leading online fashion destination. Being a crazy shopper, she keeps an eye on latest trends in shopping, fashion and accessories and write about them.

Ek Nayi League

Leagues ! Leagues everywhere, Justice league in movies, Premiere and champion leagues in sports !! Everything just comes at the same time !! But now its time for a new kind of league where in you can win loads of money !!

Intrigued? Well you must be !!

But it isn’t very simple as it sounds. You may have to use your mind if you need to sweep that money to your bank account. YES !! YEH LEAGUE HAI DIMAG KI LEAGUE !! Even you can watch Kapil Dev commenting on this saying how celebrities can fail if they played his Nayi League with all their heart because it needs brain more than heart to win this league.

Indian Trading League:

This is Indian Trading League (ITL) India’s newest trading platform wherein you can win Rs. 1 Crore and get a chance to become India’s Smartest Investor. The ITL is a pan India competition to allow participants to showcase their investing and trading skills and outperform other market participants in a real market environment across asset classes including stocks, derivatives and commodities to win the ultimate respect of being India’s Best Trader.

It is formed by SAMCO Ventures Limited with a simple thought – To bring together market participants across the country with a spirit of healthy competition. The idea is to drive market players to adopt a competitive approach to their trading and investing & aim at generating the highest possible net return. Each participant will be able to rank and compare their performance to the others in the market and strive harder to do better. The competition aims to identify and motivate excellent traders and investors across the country and bring them forward by rewarding them with several prizes, money management opportunities and a lot more. It is the only platform with real money and real participants. All participants will be required to open their accounts with the Execution Broker SAMCO Securities and SAMCO Commodities and trade in the real markets and generate real returns with real money.

And Guess what? There are no entrance fees to participate in Indian Trading League, Just a trading & Demat account would be required to be opened with the execution broker – SAMCO.

And the participation can also be done with very simple steps.

  • Sign Up – Agree to the Terms and Conditions & Open an account with the Execution Broker
  • Introduce Capital – Introduce the minimum capital required to your trading account with the Execution broker
  • Trading – Start trading on leading exchanges in India – NSE, BSE and MCX
  • Trade and WIN! – Weekly, Monthly, Quarterly and Annually

Well to sum it all up, there are loads of fantasy leagues around the net wherein we can play some virtual games with/without using our minds because mostly luck plays a lot in those leagues. But this is a new concept all together where in we play with real money and real markets. If we use our mind wisely, we can win loads of money with this.

Stop waiting !! Get set to win !! Visit Link for More Info: http://www.eknayileague.com/

Spec Shootout of Zenfone 2 vs Galaxy S6

As the much awaited smartphone of the year Asus Zenfone 2 is releasing in couple of days, I have decided to provide a Specification shootout between it and the high end offering from Samsung the Galaxy S6. With Zenfone Asus introduced premium smartphones and features in a much affordable price range which sky rocketed its sales and value in Indian Mobile market. We can expect same thing with Zenfone 2 also.

DESIGN
Device ASUS ZENFONE 2 SAMSUNG GALAXY S6
OS Android (5.0) Zen UI Android (5.0) TouchWiz UI
Dimensions 6.00 x 3.04 x 0.43 inches (152.5 x 77.2 x 10.9 mm) 5.65 x 2.78 x 0.27 inches (143.4 x 70.5 x 6.8 mm)
Weight 6.00 oz (170 g) the average is 4.9 oz (139 g) 4.87 oz (138 g) the average is 4.9 oz (139 g)
Materials Main body: glass, Accents: aluminum

 

DISPLAY
Physical size 5.5 inches 5.1 inches
Resolution 1080 x 1920 pixels 1440 x 2560 pixels
Pixel density 403 ppi 577 ppi
Technology IPS LCD Super AMOLED
Screen-to-body ratio 70.35 % 70.48 %
Colors 16 777 216 16 777 216
Touchscreen Multi-touch Multi-touch
Features Light sensor, Proximity sensor, Scratch-resistant glass (Corning Gorilla Glass 3) Light sensor, Proximity sensor, Scratch-resistant glass (Corning Gorilla Glass 4)

With an Ergonomic Arc Design and much bigger display with an intutive Zen UI on top of Android lolipop and similar feasturs such as sensors and scrach resistant glasses, Zenfone 2 sure beats S6

CAMERA
Camera 13 megapixels 16 megapixels
Flash Dual LED LED
Aperture size F2.0 F1.9
Focal length (35mm equivalent) 28 mm
Camera sensor size 1/2.6″
Pixel size 1.12 μm
Features Autofocus, Touch to focus, Face detection, Smile detection, Digital zoom, Geo tagging Back-illuminated sensor (BSI), Autofocus, Optical image stabilization, AF Assist Beam, Touch to focus, Manual focus, Face detection, Smile detection, Digital zoom, Geo tagging, Self-timer, Voice activation
Settings Exposure compensation, White balance presets Exposure compensation, ISO control, White balance presets
Shooting Modes High Dynamic Range mode (HDR) Burst mode, High Dynamic Range mode (HDR), Panorama, Scenes, Effects
Camcorder Yes 3840×2160 (4K) (30 fps)
Features Video calling Optical image stabilization, Continuous autofocus, Picture-taking during video recording, Video calling
Front-facing camera 5 megapixels 5 megapixels

In Rear camera it may lack some pixels but with its Pixelmaster technology its makes up for it and provides crystal clear shots in every angle.

HARDWARE
System chip Intel Atom Z3580 Exynos 7 Octa 7420
Processor Quad core, 2300 MHz, 64-bit 8-core, 2100 MHz, ARM Cortex-A57 and ARM Cortex-A53 , 64-bit
Graphics processor PowerVR G6430 Mali-T760 MP8
System memory 4096 MB RAM 3072 MB RAM
Built-in storage 32 GB 128 GB
Storage expansion microSD, microSDHC, microSDXC up to 64 GB

In Hardware section it is a beast. Zenfone 2 is worlds first smartphone with 4 GB RAM and with Intel’s powerful processor , there is no such word as LAG in its dictionary.

BATTERY
Talk time (3G) 17.00 hours the average is 16 h (955 min)
Music playback 49.00 hours
Video playback 13.00 hours
Capacity 3000 mAh 2550 mAh
Not user replaceable Yes Yes
Wireless charging Built-in (Qi, Powermat)

Zenfone 2 beats S6 hands down in Battery segment as it offers more mAh which means it will yield more talk time and hold juice for a longer time than other smart phones.

TECHNOLOGY
GSM 850, 900, 1800, 1900 MHz 850, 900, 1800, 1900 MHz
UMTS 850, 900, 1900, 2100 MHz 850, 900, 1900, 2100 MHz
FDD LTE 700 (band 17), 700 (band 28), 800 (band 18), 800 (band 19), 800 (band 20), 850 (band 5), 900 (band 8), 1700/2100 (band 4), 1800 (band 3), 1900 (band 2), 2100 (band 1), 2600 (band 7) MHz 700 (band 12), 700 (band 17), 800 (band 18), 800 (band 19), 800 (band 20), 850 (band 5), 850 (band 26), 900 (band 8), 1700/2100 (band 4), 1800 (band 3), 1900 (band 2), 2100 (band 1), 2600 (band 7) MHz
TDD LTE 1900 (band 39), 2300 (band 40), 2500 (band 41), 2600 (band 38) MHz
Data LTE Cat 4 (150/50 Mbit/s), HSDPA+ (4G) 42.2 Mbit/s, HSUPA 5.76 Mbit/s, EDGE, GPRS LTE-A Cat 6 (300/50 Mbit/s), HSPA (unspecified), HSUPA, UMTS, EDGE, GPRS
Micro SIM Yes
nano-SIM Yes
Multiple SIM cards 2 slots
VoLTE Yes
Positioning GPS, A-GPS, Glonass GPS, A-GPS, Glonass
Navigation Yes Turn-by-turn navigation, Voice navigation

In case of technology Zenfone 2 comes with LTE and more importantly DUAL SIM SLOTS, which is the need of he hour. It also has variants for 3G and LTE seperately.

CONNECTIVITY
Bluetooth 4.0 4.1
Wi-Fi 802.11 a, b, g, n, n 5GHz, ac 802.11 a, b, g, n, n 5GHz, ac
Mobile hotspot Yes Yes
USB USB 2.0 USB 2.0
Connector microUSB microUSB
Features Mass storage device, USB Host, USB charging Mass storage device, USB charging
Other NFC, Tethering, Computer sync, OTA sync NFC, DLNA, Miracast, Tethering, Computer sync, OTA sync, ANT+, Infrared

 

MULTIMEDIA
Music player
Filter by Album, Artist, Playlists Album, Artist, Genre, Playlists
Features Album art cover, Background playback Album art cover, Background playback, Preset equalizer
Speakers Earpiece, Loudspeaker Earpiece, Loudspeaker
YouTube player Yes Yes

 

OTHER FEATURES
Notifications Haptic feedback, Music ringtones (MP3), Polyphonic ringtones, Vibration, Flight mode, Silent mode, Speakerphone Service lights, Haptic feedback, Music ringtones (MP3), Polyphonic ringtones, Vibration, Flight mode, Silent mode, Speakerphone
Additional microphone(s) for Noise cancellation, Video recording
Sensors Accelerometer, Gyroscope, Compass, Hall Accelerometer, Gyroscope, Compass, Hall, Fingerprint (touch), Barometer
Other Voice dialing, Voice commands, Voice recording Voice dialing, Voice commands, Voice recording

Other features such as Bluetooth connectivity, Music player etc are more or less similar. The Main difference is the price offering where Zenfone 2 beats Samsung Galaxy s6 and other rivals. They tend to offer superior or almost similar premium features for much affordable rate thus reducing the dent in customer pockets. Overall my conclusion is considering all aspects and money which is also an important factor Asus Zenfone 2 frays way better than Galaxy s6 !!